Vida Goodarzi, Owner of Mi Vida Hair and Beauty


Tell us about your business

My business is in the heart of Twickenham Highstreet, we do an ever expanding variety of services keeping up with newest and latest treatments. I have an amazing team that get trained by me personally and who work as professionally as I do. We have built a really good relationship with clients.

Tell us a bit about yourself
I started my business in 2014 and for a single mum with three children of course there were so many challenges, especially at the start when they were younger. However, as I overcame these challenges and my children grew older, they are now part of the business and team, helping to run the business as a family. As my children grew so did my business and we have branched out to other areas with a second in Putney and third in the works.

What made you start your business / career?

What made me start my business was my passion for my job and my love for the beauty industry.

Current figures show that women are behind roughly one in three businesses, why do you think that number isn’t higher?

The number isn’t higher because I feel as though we are less confident in our abilities and in turn less confident to take risks and family life is also a factor.

As a women in your sector, what challenges have you faced?

Being a single mum, managing a whole business on my own and looking after three young kids came with many hardships. Especially most recently when opening my business in Putney during the 2020 lockdown and a business in Twickenham, but in the end I pulled through and overcame every obstacle that was in front of me.

How important is it for women to lift each other up and which women do you feel has supported you the most to get to where you are today?

It is always important for women to stick together as a team being there for each other. The women that has supported me the most to get me where I am today is my mum.

The IWD theme is #EmbraceEquity. What do you think we can do to promote this thinking to the next generation?

I already think that the newer generation has been changed compared to my generation but to promote this thinking we need to encourage all the women of all ages to think like this.  Then for the younger generations to encourage this to the future generations to create real change.


Mi Vida Hair & Beauty, 6 Heath Road, Twickenham, Middlesex, TW1 4BZ