Vida Goodarzi


IWD 2023
DTB Trail - short

My business is in the heart of Twickenham Highstreet, we do an ever expanding variety of services keeping up with newest and latest treatments. I have an amazing team that get trained by me personally and who work as professionally as I do. We have built a really good relationship with clients.

I started my business in 2014 and for a single mum with three children of course there were so many challenges, especially at the start when they were younger. However, as I overcame these challenges and my children grew older, they are now part of the business and team, helping to run the business as a family. As my children grew so did my business and we have branched out to other areas with a second in Putney and third in the works.

What made me start my business was my passion for my job and my love for the beauty industry.

The number isn’t higher because I feel as though we are less confident in our abilities and in turn less confident to take risks and family life is also a factor.

Being a single mum, managing a whole business on my own and looking after three young kids came with many hardships. Especially most recently when opening my business in Putney during the 2020 lockdown and a business in Twickenham, but in the end I pulled through and overcame every obstacle that was in front of me.

It is always important for women to stick together as a team being there for each other. The women that has supported me the most to get me where I am today is my mum.

I already think that the newer generation has been changed compared to my generation but to promote this thinking we need to encourage all the women of all ages to think like this.  Then for the younger generations to encourage this to the future generations to create real change.