The Optical Gallery

Looking Good
DTB Trail - short

Hello! I’m Nicos, the eldest of three brothers including Antonios and Marios, who collectively run The Optical Gallery located on King Street in Twickenham.

With more than two decades of experience as qualified dispensing opticians, our family has proudly operated this business for 28 years, encountering a rich tapestry of faces, prescriptions, and personalities. Our commitment to blending fashion with optical care has not gone unnoticed; in 2023, we were thrilled to be nominated for ‘Best Fashion Practice of the Year’ at the Optician Awards, and we were also shortlisted for ‘Eyewear Retailer of the Year’ at 100% Optical in 2024.

Our innovative approach and dedication to service have earned us an accolade from FAVRSpecs.com, who recognized us as ‘One of the best opticians in the world and in London’. This honour reflects our passion for not only meeting but exceeding our customers’ expectations and redefining eyewear from a simple necessity to a pivotal fashion accessory that expresses one’s individual style.

Our boutique sets itself apart by being curated like an art gallery. Rather than overwhelming our clients with endless rows of generic frames, we present a selective array of niche, independent designs. Each piece is chosen for its uniqueness and displayed to showcase its craftsmanship, allowing for a discovery experience unlike any other. At The Optical Gallery, selecting eyewear is more than browsing; it’s an in-depth consultation that respects your personality and aesthetic needs, ensuring that your eyewear is as unique as you are.

Being part of the Twickenham community holds a very special place in our hearts. Since 1996, when our parents first established their business here, Twickenham has been integral to our family’s story. My brothers and I have grown up in this community, moving from boys to men under the watchful eyes of locals who have become more like family. They’ve shared our milestones and memories, witnessing the evolution of both our family and the business.

Twickenham itself, steeped in heritage with its historical buildings and vibrant independent business scene, adds character and vitality to our everyday lives. The strong sense of community has remained constant through the years, even as we’ve witnessed changes and growth. Nowadays, our clients come from all around the world, drawn not only to our unique eyewear but also to the charm of Twickenham itself. We are proud to be one of the reasons tourists visit this beautiful town.

Although rugby days can disrupt our business, we appreciate the sport’s importance to Twickenham. Rugby brings a dynamic energy to the town, and anywhere in the world, the mention of Twickenham resonates with rugby fans, enhancing our town’s global recognition. This worldwide familiarity is invaluable, and the easy access to our town only heightens our appeal to visitors.

After visiting our gallery, we often recommend that our clients explore the boutique shops and restaurants along Church Street, such as the renowned Osteria Pulcinella, or enjoy the cozy pubs along the riverside. We also suggest visiting local gems like P.Cooper & Sons grocers, which maintains that old-school town feel, and Sandy’s Fishmongers, known for their fresh offerings and local charm.

Despite the increasingly modern and sometimes impersonal world we live in, Twickenham thrives on the personal touch provided by independent businesses like ours. It’s truly a pleasure to be part of such a vibrant independent culture, contributing to the town’s unique fabric and continuing the legacy our family began here over two decades ago.

Optics, by its very nature, can often be perceived as a dry and clinical subject. Being deeply embedded in this field, we understand this all too well. It’s precisely why we made it our mission to transform what is often seen as a mundane necessity into an engaging and enjoyable experience.

“At The Optical Gallery, we believe that holding the title of optician comes with a responsibility to excel medically, but there’s another dimension that’s frequently overlooked: becoming connoisseurs of eyewear in its entirety.” 

For many, interactions with their optician are limited to routine eye exams, leading to a lacklustre perception of the optician’s role in their lives. However, our clients experience something entirely different. Our passion for eyewear is matched only by our commitment to creating memorable experiences that attract aficionados from near and far. From exclusive showcases featuring the most innovative designers to brand-centric events and client appreciation gatherings, we’re all about creating a community around our shared love for eyewear.

But for us, it’s more than just numbers. As an independent business, we focus on nurturing our existing community, expressing our gratitude and ensuring their continued satisfaction. While awards and recognitions are gratifying, our true measure of success is the happiness and loyalty of our clients. Their endorsement and the style they exude in our eyewear are the cornerstones of our thriving business.

We’re always looking to innovate and keep our clients informed. Stay connected with us on social media to be part of our vibrant community. Discover a gallery of our clients showcasing their latest frames on our Instagram and Facebook pages. Dive into our YouTube channel for an inside look at our travels to exhibitions, along with insightful tips on choosing the right lenses and frames. Plus, keep abreast of the latest trends by following our news blog on our website www.opticalgallery.co.uk. Join us as we explore the ever-evolving world of eyewear together.

If you have any questions or need advice, we are more than ready to assist.

At The Optical Gallery, we manage three practices stretching from Twickenham to Chessington in Surrey, and Cheam Village in Sutton, with Twickenham serving as our flagship location for eyewear exhibitions. Despite our successes, we noticed a significant gap in awareness regarding children’s eye care among parents and schools. As opticians and fathers, it struck us that there is a widespread assumption that the importance of regular eye exams for children is well-known. We realised it would be irresponsible of us, as professionals, to assume that parents and schools understand the critical link between good eyesight and a child’s academic success.

To address this, we launched an initiative aimed at boosting awareness of children’s eye health. We’re proud to be NHS registered, which entitles children to free comprehensive eye exams—meaning there really is no excuse for neglecting regular checks. Motivated by this opportunity, we crafted an interactive, enjoyable, and informative presentation tailored for nursery and reception students. Our goal was to demystify the optician’s visit, making it less daunting and more engaging for young children and their parents.

This campaign began at our own children’s school, where the positive response to our interactive presentation was immediate. The success there led to testimonials and requests from other schools, inviting us to extend our outreach. So far, we’ve visited four schools and educated over 360 children. These sessions have proven incredibly rewarding, as we’ve witnessed first-hand how they can transform children’s perceptions of visiting the optician, turning apprehension into enthusiasm.

The feedback has been so encouraging that we have seen an uptick in school engagements and bookings for eye exams. We are committed to continuing this effort, expecting to grow the initiative with more schools booking us and inviting us back year after year. We take great pride in the knowledge that our work is making a significant impact, not just in improving children’s vision but also in enhancing their overall educational experience.

As a token of our appreciation for taking the time to get to know us and for the readers who have followed our story this far, we are excited to offer an exclusive £25 discount on frames, available only when you mention Discover Twickenham when making your purchase. This is our way of saying thank you and inviting you to experience the unique selection and service at The Optical Gallery firsthand. We hope to see you soon and help you discover the perfect pair of frames to complement your style.

View the offer here.